Reputation Management is the process of controlling and protecting an organisation or its stakeholder's reputation and credibility at a crisis level to best ensure organizational health. It includes to conepts of reputation protection to minimize reputation risk and improve customer relations to increase sales and minimize collections while also gaining happy customers and more referrals.
Crisis Management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm an organization or its stakeholders. In the event of a crisis, strategic crisis management assists in controlling communication, containing the situation, owning the narrative as well as to put in place preventative measures for any possible future crises.
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